The Cool Hunter
* Mini Website
Foreshore Shun Tak Center
No.666 West Hai Yang Road Shanghai

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The inspiration for this Fall Winter 26 collection derives from Matisse's late masterpiec - the Chapelle du Ro-saire de Vence. Henri Matisse's Chapel of the Rosary in Vence is not a religious sanctuary, but a spiritual refuge for modern individuals, con-structed through color, light, and form. It embodies the symbiotic relationship between art, nature, and human comfort, offering a serene yet artis-tically vibrant and romantic response to modern life, as envisioned by Asyus.

Cheryl Guo

Mobile: +86 186 0267 7158

Ben

Mobile: +86 150 0062 8792

Boarding Pass by PROMAS
No 89 Wuyuan Road (2F) Shanghai

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A Paris-based label with a poetic aesthetic, Baziszt reinvents antique textiles to create unique, contemporary pieces infused with emotion. Each garment tells a story, blending Mediterranean heritage, craftsmanship, and artistic sensitivity. The brand embodies a sustainable, cultural, and authentic approach to fashion, resonating with audiences seeking meaning and originality.

Laura Darmon

RoomRoom
* Mini Website
West Bund Art Centre (Hall A/C)
No. 2555 Longteng Avenue Xuhui District, Shanghai

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Founded in 2003, the Danish designer brand BY MALENE BIRGER entered a new chapter in 2020 under the joint leadership of Creative Director Maja Dixdotter and Chief Executive Officer Ellen Dixdotter. Following a comprehensive reimagining of the brand identity and retail concept, the introduction of a new lettermark, and a refined approach to its collections, the brand has been revitalized and has emerged as a significant force in contemporary womenswear. Today, it offers a compelling wardrobe proposition for the modern, multifaceted woman.

Roger Miao

P : +86 21 6308 6782-801

The Cool Hunter
* Mini Website
Foreshore Shun Tak Center
No.666 West Hai Yang Road Shanghai

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Founded in 2018 in London, Cello Sonata is a brand characterized by freedom and romance. Its name, inspired by Beethoven's First Sonata, evokes a sense of grandeur and understated elegance.The designers infuse their passion for humanities and arts into every facet of the design, exploring the authentic aspirations of women from diverse perspectives. Through meticulous refinement over numerous seasons, Cello Sonata's elegant and refined image gradually becomes distinct. Employing an artistic and relaxed approach, it articulates the aesthetic of haute couture.

Cheryl Guo

Mobile: +86 186 0267 7158

Ben

Mobile: +86 150 0062 8792

Boarding Pass by PROMAS
No 89 Wuyuan Road (2F) Shanghai

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An independent French brand rooted in the art of relaxed tailoring, Coltesse represents a discreet, durable, and intelligent form of luxury. Its clean lines, warm minimalism, and obsession with comfort make it a natural fit for the Chinese market, where “quiet luxuryˮ is experiencing remarkable growth.

Laura Darmon

Lab Showroom Shanghai
Building A (4F)
No.150 Yong Yuan Road Jing'an District Shanghai

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Liu Junting is a fashion designer from Taiwan. He launched his own brand, CPlus Series, in 2018. The brand quickly debuted on the official New York Fashion Week calendar, became a CFDA-recognized brand, and has since attracted the continued attention of Vogue Runway. This season, designer turns his gaze to the paradoxical allure of this iconic film, he liberates the symbols of the "corporate world". Meticulous structure, clean lines, refined textures, from the confines of the sterile office, recontextualizing them within the realm of everyday wear.

Justin Peng

Boarding Pass by PROMAS
No 89 Wuyuan Road (2F) Shanghai

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A standout creative duo on the Paris scene, EGONLAB merges pop culture, futuristic tailoring, and social engagement. Their spectacular, viral, and highly visual universe resonates strongly with Chinaʼs hyper-connected younger generations, who are particularly attuned to powerful brand narratives.

Laura Darmon

Lab Showroom Shanghai
Building A (4F)
No.150 Yong Yuan Road Jing'an District Shanghai

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Liu Junting is a fashion designer from Taiwan. He launched his own brand, CPlus Series, in 2018. The brand quickly debuted on the official New York Fashion Week calendar, became a CFDA-recognized brand, and has since attracted the continued attention of Vogue Runway. This season, designer turns his gaze to the paradoxical allure of this iconic film, he liberates the symbols of the "corporate world". Meticulous structure, clean lines, refined textures, from the confines of the sterile office, recontextualizing them within the realm of everyday wear.

Justin Peng

Ideal Showroom
* Mini Website
Building 2, Delin Apartment (5F)
No. 71, Sichuan North Road Hongkou District Shanghai

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Inspired by the spirit of Bauhaus, LCDC ™is a Seoul based brand that launched in 2023, dedicated to the FASHION PIONEERS building out their identities and styles.
Continuously reinterpreting dailywear and classic items, LCDC narrates a unique story. The label has defined itself by experimenting with new ways of manipulating classic fabrics.
Adapting technicality methods of ‘deconstruction and reconstruction,’ their collections embrace unfinished, distressed and washed textiles.

Sales Department

Showroom List by PROMAS
No 89 Wuyuan Road (2F) Shanghai

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Ludovic de Saint Sernin is a designer living and working in Paris. His eponymous label, launched in 2017, has grown from an early pathbreaker into one of the most visible and vocal representatives of the New Queer wave in fashion design and culture at large. Marked by crossing gender conventions and unapologetically working with sensual and sexual themes, Saint Sernin reinvents the meaning of Beauty for the 21st century - under zero compromise to craftmanship and cut. Ludovic de Saint Sernin has shown his collections on both the Men's and Women’s official Fashion Week calendar in Paris.

Laura Darmon

Ideal Showroom
* Mini Website
Building 2, Delin Apartment (5F)
No. 71, Sichuan North Road Hongkou District Shanghai

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Founded in South Korea, NACHE is a contemporary fashion brand that explores the balance between avant-garde design and everyday wearability. Built on the idea of natural, flexible beauty, the brand focuses on distinctive details, experimental silhouettes, and garments that move fluidly with the body rather than conforming to rigid structures. The brand’s collections blur the line between artful innovation and casual comfort, offering clothing that feels both progressive and accessible. Under the creative direction of founder and CEO Da jin Lee, NACHE has developed a recognizable aesthetic within the global K-fashion scene.

Sales Department

Tudoo Showroom
* Mini Website
Crystal Bridge T5 Building (8F&9F)
No.688 Tian Shan Road Shanghai

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Founded in 2021, ODTD was born from the idea of ​​"ONE DAY TO DISNEY." This implies the initial intention of allowing everyone to savor the simple pleasures of life. ODTD is known for its women's clothing collection and launched a collection of shoes and bag accessories in 2024. ODTD presents a combination of refined and practical aesthetics through a modern design language. Through an elegant and dynamic style, it conveys a pleasant lifestyle and clothing concept. It presents the outfit of the day for urban women on various occasions.

Connie

P : +86 15920425017

DFO Showroom
* Mini Website
Crystal Bridge T5 Building (F6)
688 Tianshan Road Changning District Shanghai

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Since founding the label in 2012, Pierre Mahéo has committed to building a brand for men and women that is grounded in continuity. An elevated, intentional, and real-world wardrobe that maintains a modern classic style from one season to the next. A Parisian and French vision that extends outward. Collections are transgenerational and positioned for everyday wear. There is a wearable approach to design and an emphasis on good value.

Brand Strategy Department

P : +36 70 402 5512

Tomorrow
* Mini Website
Building 2, Delin Apartment (5F)
No. 71, Sichuan North Road Hongkou District Shanghai

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Open Yy is a casual-chic womenswear brand founded in Seoul in 2020 by sisters Jiyoung and Boyoung Kim. Originally launched as TheOpen Product, the label later adopted its current name to more accurately reflect its roots. The name draws inspiration from the sisters’ shared name, “Young,” a set of homophones that carry two different meanings - "brightness" and "flower bud." This duality symbolizes the spirit of sisterhood that serves as a central source of their artistic inspiration. Open Yy expresses the diversity of beauty and the many facets within every individual, embodying these values throughout its designs.

Sales Contact

RoomRoom
* Mini Website
West Bund Art Centre (Hall A/C)
No. 2555 Longteng Avenue Xuhui District Shanghai

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Founded in 2017, Shanghai-based Oude Waag is quickly earning a reputation as a rising force in Chinese fashion. Founded by designer Jingwei Yin describes the brand as "Like keeping a diary" - an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.

Roger Miao

P : +86 21 6308 6782-801

DFO Showroom
* Mini Website
Crystal Bridge T5 Building (F6)
688 Tianshan Road Changning District Shanghai

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Purple Brand, a luxury denim brand launched in 2018 in Vancouver by a collective of friends, including industry veterans Luke Cosby and Rob Lo (both from the wholesale world). Born from the idea that innovation and style shouldn't be limited to high-end denim, Purple redefines the boundaries of luxury, changing the way we perceive denim by combining the aesthetics of high-end fashion with the accessibility of an everyday wardrobe for multiple occasions; in essence, creating something authentic at an accessible price. Thus, Purple becomes a true powerhouse in the world of denim with a focus on high-quality products and a particular attention to fit.

Brand Strategy Department

P : +36 70 402 5512

Tudoo Showroom
* Mini Website
Crystal Bridge T5 Building (8F&9F)
No.688 Tian Shan Road Shanghai

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Shelle Artiste, which means "She is an artist," brings together "She" and "Elle'' (both meaning "her") and "Artiste" (representing craft and a,rt). The name reflects the brand' s blend of contrasting aesthetics. Born from an artisticjourney of self-discovery, Shelle Artiste lives between the concrete cîty and the starry wilderness. With crochet at its heart, the brand weaves aLdreamy, romantic feeling into its designs. lt embraces a wanderer spirit ta express a chic and free attitude.

Connie

P : +86 15920425017

DFO Showroom
* Mini Website
Crystal Bridge T5 Building (F6)
688 Tianshan Road Changning District Shanghai

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Situationist is committed to craftsmanship, sustainability, and timeless design. Founded on the principles of quality and meticulous attention to detail, the brand embraces a unique approach to garment-making that prioritizes artistry over mass production. One of the most important things that defines Situationist is the team devoted to the process of making clothes. The time, energy, and effort spent on each garment provide the highest quality items that can be worn and kept for decades. There is no mass production done in our atelier. Each garment created at the atelier in Tbilisi is unique and signed by the seamstress who worked on it.

Brand Strategy Department

P : +36 70 402 5512

Tudoo Showroom
* Mini Website
Crystal Bridge T5 Building (8F&9F)
No.688 Tian Shan Road Shanghai

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Since its establishment in 2019, SUGARSU has pioneered redefining contemporary women’s footwear and accessories through unconventional design. We celebrate the allure of undefined identities and the indomitable spirit of female independence and confidence.Partnering with top-tier Asian footwear manufacturers, we’ve launched iconic creations - with the Mary Jane collection as a hallmark, infusing fresh vitality and creativity into Asia’s fashion landscape.
Committed to elevating the unique footwear-accessory hybrid category, we curate impeccable omnichannel experiences, seamlessly blending online and offline touchpoints. Looking ahead, we’ll continue expanding possibilities centered on empowering women to actively engage with the world, embrace self-discovery, and pursue spiritual transcendence.

Connie

P : +86 15920425017

Tomorrow
* Mini Website
Building 2, Delin Apartment (5F)
No. 71, Sichuan North Road Hongkou District Shanghai

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Born in Seoul in 1990, System has grown into a modern ready-to-wear brand defined by clean lines, quiet confidence, and a refined sense of individuality. Drawing inspiration from culture — art, cinema, subcultures, everyday life — the brand transforms these influences into contemporary pieces that feel effortless yet distinctly expressive. System designs clothing meant to be lived in: versatile silhouettes, thoughtful details, and a timeless minimalism that adapts to each person’s attitude. Guided by a commitment to authenticity and inclusivity, System invites every wearer to shape their own narrative — one modern essential at a time.

Sales Contact

DFO Showroom
* Mini Website
Crystal Bridge T5 Building (F6)
688 Tianshan Road Changning District Shanghai

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Founded in 1997 in Hong Kong by Amy Smilovic, Tibi is grounded in the concept of Creative Pragmatism, a design philosophy that balances highly conceptual creativity with utility and functionality. Based in New York City, the mindset brand boasts a global luxury specialty store footprint with two stores of its own in New York City and St. Simons Island. With a multi-dimensional approach to design and personal style, Tibi thrives on the belief that less is more, better is always better, and creativity thrives when humans and a distinct point of view are the basis for all decision making.

Brand Strategy Department

P : +36 70 402 5512

The Cool Hunter
* Mini Website
Foreshore Shun Tak Center
No.666 West Hai Yang Road Shanghai

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Viktoria is a Swedish born Chinese who moved to Shanghai in the end of 2013 after taking her Master’s in Business from Lund University Sweden. Established in late 2013, Viktoriachan creates clothes for the independent woman, who seeks to empower herself in her personal style. The philosophy behind the brand is about a woman who walks into a room, where all light is shed on her, not because of the clothes but the woman she becomes in the clothes.

Cheryl Guo

Mobile: +86 186 0267 7158

Ben

Mobile: +86 150 0062 8792

Lab Showroom Shanghai
Building A (4F)
No.150 Yong Yuan Road Jing'an District Shanghai

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Yayi Chen Zhou is a fashion designer, creative director, and film-maker. Raised across Spain, China and the US, she draws on a trilingual, multi-cultural upbringing in which divergent cultures collide and coexist.
In the AW26 collection, YAYI embarks on a spiritual journey of inner exploration, focusing on inner healing, vibration and balance, so as to explore the inner care of the soul. In 2022, the designer established her namesake label YA YI in New York City. In May, during AAPI Heritage Month, YA YI launched the début series, "It is not spring, Until all flowers blossom”. The collection and performance film premiered in the US and globally at CFDA, SHOWstudio and LABELHOOD. YA YI has been recognized in VOGUE, Elle, DAZED, WWD, Harper’s Bazaar, T Magazine, Madame Figaro, Marie Claire and Fashion Film Festival Milano. After launching the second collection Offshore Roses through a live performance at Fotografiska in Shanghai, YA YI became selected as the recipient of the 10th Edition Talents Lineàpiu Award and was a semi-finalist for the 2024 LVMH Prize.

Justin Peng

Lab Showroom Shanghai
Building A (4F)
No.150 Yong Yuan Road Jing'an District Shanghai

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Founded in 2023 in London, Zita Tan is an interdisciplinary independent brand that seamlessly integrates avant-garde fashion, contemporary art, and cutting-edge technology. Zita Tan AW26 | 'The Verge of Proximity'. This season is deeply rooted in the "Theater of Misfits," a corner forgotten by the spotlight. Through hyper-constricted waistlines and eruptive pleats, the brand visualizes the burst of repressed emotions. Complemented by laser-cut distressing and fringed roses, the decadent yet romantic moments of reality are frozen in time.

Justin Peng

RoomRoom
* Mini Website
West Bund Art Centre (Hall A/C)
No. 2555 Longteng Avenue Xuhui District Shanghai

Roger Miao

P : +86 21 6308 6782-801